## When did Select Comfort become Sleep Number?
Select Comfort officially rebranded to Sleep Number in 2017, although the company had been using the Sleep Number name for many years prior.
### What prompted the rebranding from Select Comfort to Sleep Number?
1. **Brand Recognition:** The company wanted to build a stronger brand identity around their unique Sleep Number beds, which allow users to adjust the firmness of the mattress to their liking.
.
2. **Simplicity:** The name Sleep Number is easier to remember and convey than Select Comfort, making it more accessible to consumers.
3. **Focus on Innovation:** The rebranding allowed the company to emphasize their commitment to sleep technology and innovation in the mattress industry.
4. **Expanding Product Line:** Sleep Number expanded beyond just mattresses to include pillows, bedding, and other sleep accessories. The new name better encompassed this broader range of products.
### How did customers respond to the rebranding?
Overall, customers responded positively to the rebranding from Select Comfort to Sleep Number. The new name helped clarify the company's focus on providing personalized sleep solutions and highlighted the unique technology behind their products. It also created a more cohesive brand image for the company as they continued to innovate in the sleep industry.
### What impact did the rebranding have on Sleep Number's business?
The rebranding positively impacted Sleep Number's business by increasing brand recognition, improving customer perception, and driving sales. The simplified and more focused brand identity helped differentiate Sleep Number from competitors and solidify its position as a leader in sleep technology. Additionally, the rebranding allowed Sleep Number to continue to grow and expand their product offerings, further cementing their position in the market.
The company is the world’s best Durable Air Chambers for Industrial Applications, Single 5 Tube Air Mattress Air Bed, Air Mattress Rubber supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.