How to Choose basket manufacturer?

03 Apr.,2024

 

I know many purchasing managers have rich experience of how to find basket cable tray suppliers. But before you have done order with them, how can you tell which supplier is good? Judging from webpages obviously is not enough.

 

Below are 6 tips from my 9 years’ experience in wire mesh cable tray business. I think they can be helpful for choosing a reliable basket cable tray supplier.

 

 

  1. Professional

 

Actually, many factories can produce wire mesh cable trays if you offer them drawing or sample. A company who can produce big mesh structure products may be able to produce basket cable trays. Frankly, I won’t suggest you to do so. After all, basket cable tray is an electrical product.

 

If you have been in cable tray business for several years, you will find that manufacturers make cable trays and cable ladders normally don’t make cable baskets, and vice versa. This is because the production line of these products is quite different, as well as supply chain. That’s why we see those professional cable basket manufacturers like Marco, Valdinox and my company Bonet only offer wire mesh cable trays.

 

There is a way to recognize whether the vendor is professional. If a company mainly sell basket cable trays, and they have various different accessories, that company can be called professional. You should know each accessory cost expensive mould fees. But take note a supplier displays many 3D product pictures do not mean they really have those items.

 

 

  1. Certificate

 

An experienced supplier normally will have various certificates. While don’t simply trust the certificates displayed on web pages. There are quite many fake certificates in China. Those certifications can be verified online are more reliable, such as UL. But I’m not telling a supplier with UL certificate can offer good basket cable trays. Making qualified samples and making mass production products are two different things.

 

In a word, suppliers have many certificates are just gaining more votes for themselves. But you still need to verify their quality by yourselves.

 

 

  1. Machines

 

The machines directly reflect the level of a manufacturer. Cable basket trays welded by Medium Frequency Direct Current (MFDC) welding machine are more reliable than those welded by AC welding machines. The welding quality of MFDC welder is better and more stable than AC welders. What’s more, only MFDC welding machines are qualified to weld stainless steel wires. If you don’t know what MFDC welding machine looks like, just check if the machine has an operating software to set welding data.

 

  1. Material

 

Material is important to affect cable basket quality from mechanical strength, welding strength to galvanizing quality. Make sure the supplier can meet four requirements below:

 

Firstly, no recycled steel and always content qualified stainless steel are used. Secondly, material yield (proof) strength meets min. 500MPa. Thirdly, raw material is drawn down to target wire gauge by at least two times. Fourthly, no minus wire gauge tolerance.

 

  1. Galvanizing

 

The quality of galvanizing directly affects the service life of basket cable trays. Normally we require zinc plating coating thickness meet minimum 12μm. Many suppliers are only able to make it 5μm to 8μm in mass productions.

 

Besides coating thickness, zinc adhesion is also important. If zinc coating thickness reach 12μm with good adhesion, the wire cable tray should pass at least 72 hours neutral salt spray test (NSS) without showing red rust.

 

A wire basket cable tray with good galvanizing should look bright and uniform on surface. But it is a misconception that the brighter the surface is, the better galvanizing it would be. In fact, the bright color has more relationship with zinc plating brightener. And if the surface is too shining, you should take care if NaCN is used during zinc electro galvanizing. Although NaCN is forbidden by government in many areas of China, it is till used for galvanizing in some workshops.

 

  1. Details

 

It’s a truth that product details can reflect the quality level. We can have a brief conclusion on supplier’s quality by following aspects:

 

  • Accurate dimensions.
  • Straight shaped in lengthwise direction.
  • Bended in right angles.
  • Clean and none scratch surface.
  • No sharp wire cutting edges.
  • Smooth imprint for both welding and bending.

 

Above are 6 tips from my career experience to help you choose a reliable basket cable tray supplier. Since equipment below wire mesh cable trays are all expensive especially in data center, the welding strength must be qualified and stable. And from my point of view, don’t let price be your primary reason to judge a supplier. You will feel sorry for your decision. Let’s take an example, you pay 1500USD to buy cable basket trays which finally rust within 3 years. And you pay 2500USD to buy cable basket trays which lasts more than 5 years. But the installing fee is the same. You can see which one is worthy.

 

Should you have any question or supplementary on choosing basket cable tray suppliers, please send email to danlic.dai@cnbonet.com.

How to analyze basket composition and per-trip spend to win line reviews and improve cross-merchandising

Many consumers have established routines and shopping tendencies, especially when it comes to buying pet products. They might purchase a preferred brand of dry dog food in the same size every other week. Or they might shop for cat nutritional supplements at a neighborhood pet retailer, but pick up litter products every month at the grocery store. 

On those trips, consumers rarely leave the store with just one item in their cart. Their basket items are often related, and choosing one pet product can significantly influence what else a shopper adds to their cart. Illustrating the average basket size both with and without your pet product can help convince retailers why they should boost distribution for your product and promote it more effectively. 

Here are three ways you can use basket insights to defend your product’s shelf space in a line review, encourage cross-merchandising, and create a compelling sell-in story for new retailers.

1. Understand what else is in shoppers’ baskets

Knowing what customers usually buy alongside your product is the first step in recognizing your product’s impact on overall basket size. Do consumers purchase a supplement along with your pet food? Or, when consumers buy your product in a specific pack size, does it indicate a pantry-restocking trip that will include many non-pet-related items in their overall purchase? Understanding basket composition helps identify common pairings and overall per-trip spend patterns. 

PET PRO ADVICE: Consulting consumer panel data that tracks individual items consumers purchase on their shopping trips reveals what their baskets are composed of. That will vary by trip, but aggregate data shows commonalities and average basket sizes that can be very useful during line reviews, or when selling to new retailers.  

2. Compare basket sizes with your Product vs. your competitors

If a consumer typically spends more per trip when they buy your pet product than a competitor brand, that’s a compelling defense of your product’s shelf space. It’s also an excellent reason for a retailer to carry your product in place of your competitors’ products or to increase your product’s distribution. You can make basket size comparisons by combining consumer panel data that shows basket composition with Retail Measurement Services (RMS) sales data indicating overall sales volume.

PET PRO ADVICE: What consumers buy and how much they spend when purchasing those products determine average basket size. Comparing consumers’ per-trip spend when they buy your product instead of a competitor’s shows retailers how much more revenue your product is delivering on a trip-by-trip basis—and why it deserves wider distribution or more promotional support. 

3. Look for cross-promotional opportunities

When you know what accompanies your product in a shopper’s basket, you and your retail partners can craft merchandising strategies to boost both products’ sales. That allows you to benefit from current shopper tendencies, drive incremental spending, and create product pairings that help your brand and retailers’ overall sales beyond a single promotional period. 

PET PRO ADVICE: Focusing on common items in a basket composition analysis reveals which products are purchased most often alongside yours. You can then work with your retail partners to develop cross-promotional initiatives. These can include discounts on those items when purchased together, placing them near one another in the aisle, creating dual-product displays, or other marketing tactics that drive cumulative sales volume.  

How to Choose basket manufacturer?

The power of the basket: 3 ways pet product manufacturers can use basket insights to boost distribution